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Kellie Parker
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 My name is Kellie Parker and I’m the Online Community Manager for PCWorld.com and Macworld.com in San Francisco. I manage the online communities for both Web sites, monitor the blog comments and user product reviews, oversee the article recommendation voting on PC World, handle user contests and respond to customer service e-mail and letters to the editor. I’ve been with the company for two years.
Why I’m here
I came to IDG from a small company that had grown, shrunk and barely survived the Internet bubble burst. Some people really enjoy that feeling of living on the edge, but I wanted to work somewhere that would provide me with more stability. At the same time I was committed to staying at the forefront of online innovation.
On the job
My business unit is full of smart and funny people who take what they do seriously—but not too seriously. We concentrate and do great work, but we have lots of laughs along the way. I both learn something and laugh at something nearly every day.
Career growth
It's interesting, because what I do is so specialized. I would like to continue growing in my career -- learning more, managing more. However, I really am content within the niche of community management and would like to stay with that instead of moving to other areas of the business. One of the ways that I grow my career is by attending and speaking at various conferences throughout the year and networking with other community professionals in the area and IDG is very supportive of these activities. I also really enjoy mentoring other community managers (both within IDG and externally), and I would love to grow my career into a more strategic and consulting role for all IDG business units.
What sets us apart
I love the "Let's try it" attitude of IDG. Sometimes, the ideas that sound the craziest at the beginning turn out to be the best solutions. It pushes us to be cutting edge in what we do, and it shows that we understand the value in failing sometimes. It also makes brainstorming meetings interesting and fun, because everyone's idea is listened to and considered, no matter how large, difficult, or bizarre it sounds.
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