With the three platforms of Computers & Technology, Digital Lifestyle and Business IT, all content is networked as "theme parks." The site offers a clear visual structure and a visible appeal to target groups for both users and advertising clients.
Monthly Unique Visitors:
Monthly Page Views:
The www.pcwelt.de portal is aimed at advisers, decision makers (SoHo, SMB) and innovative trendsetters in the digital technology sector. Their enthusiasm and their knowledge, both in their private and their business lives, characterizes them as a professional target group.
Audience Highlights *Male users: 82% *Between 20 and 49 years of age: 65% *With a higher education entrance qualification: 34% *Employed: 72% *Professional use of pcwelt.de: 71% *Users with a net household income of €3,000 or more: 43% *31% with involvement in decision making on company-related IT/telecoms investments *(Source: ACTA 2011)