Digital Arts provides comprehensive coverage of graphic design, 3D animation, video and Web design. It provides exclusive reviews and features, unbiased product information, and advice for creative professionals and those in the digital media market.
Digital Arts targets creative professionals and those within the digital media market.
Audience Highlights *Readership spans creative disciplines: *31% work in print; *27% work online or on the Web; *16% work across CDs/DVDs; *16% work in video and film.
*Readers have high purchasing power: *70% purchase software and 50% purchase hardware on behalf of their companies. *Over 50% plan to purchase storage solutions, and 50% plan to purchase PC or Mac workstations in the next 6 months for work or home use.
*Readers are heavily involved in their companies' buying processes: *36% influence purchase and determine need of IT-related purchases. *20% determine features and final specs. *18% select vendors and approve purchases.
*Over 65% of readers rate master class tutorials as the most popular section of the magazine. *The average age of a Digital Arts reader is between 35 and 44.